When he started his brand, Jonathan made it his mission and priority to deliver high fashion, high quality garments to each and every one of his clients.

He truly believes in clothing that not only is pleasant to look at but that withstands time and fashion fads.

Jonathan has an undeniably sharp attention to fit and detail, and constantly obsesses with improving his knowledge in all areas of fashion design; he could be driving himself crazy with new ways of creating patterns, coming up with new draping methods and techniques, or simply finding new materials to create with, and always with an innovative concept behind.